The Iowa Department of Public Health (IDPH) supports the CDC’s continuation of last year’s landmark national tobacco education campaign, as a second series of ads featuring real people who are living with the effects of smoking-related diseases begins this week. The newest ads in the “Tips from Former Smokers” campaign tell the story of how real people’s lives were changed forever due to their smoking or exposure to secondhand smoke. The new ads will air from April 1 to June 23.
The ads feature smoking-related health conditions, including chronic obstructive pulmonary disease or COPD, more severe adult asthma, and complications from diabetes, such as blindness, kidney failure, heart disease, and amputation, while candidly describing the losses from smoking and the gains from quitting.
“Nearly 70 percent of smokers say they want to quit,” said IDPH Tobacco Use Prevention and Control Division Director Meghan O’Brien. “These ads may trigger some Iowans to change their lives by not just wanting to quit, but making the commitment to do so. Our objective is to offer tobacco users every possible tool they need to achieve their goals."
Quitline Iowa is available 24/7 at www.quitlineiowa.org or 800-QUITNOW (800-784-8669).
For more information on the CDC campaign, including profiles of the former smokers and links to the ads, visit www.cdc.gov/tips.