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Posted: Thu, 16 Jan 2014 14:47 CST
Category: Nutrition and Health Promotion

IDPH Promotes Live Healthy Iowa's 10 Week Challenge

The Iowa Department of Public Health’s Community Transformation Grant has partnered with the Iowa Sports Foundation to promote Live Healthy Iowa’s 10 Week Challenge. Live Healthy Iowa offers wellness challenges that help promote increased physical activity and healthier eating. Live Healthy Iowa brings together friends, families, coworkers, and communities with team-based competitions designed to motivate individuals to make positive lifestyle changes.

All team members receive incentives for their participation. For the $20.00 registration fee, participants receive a personal online tracking page, weekly activity and nutrition tips, opportunities for prizes, a Live Healthy Iowa shirt, and a one-year magazine subscription. This year’s 10 week challenge begins January 27th and runs through April 4th.

The most recent Behavioral Risk Factor Surveillance System (BRFSS) data showed that nearly two-thirds of Iowans are either overweight or obese. A person who is overweight or obese has an increased risk of diabetes, heart disease, and other chronic conditions. IDPH Community Transformation Grant Evaluator Catherine Lillehoj said, “Obesity plays a major role in increased risk for chronic diseases. The Live Healthy Iowa 10 Week Challenge and the Community Transformation Grant are two Iowa initiatives that address the issue of obesity statewide.”

The Iowa Community Transformation Grant is a program funded through the Affordable Care Act by the Centers for Disease Control and Prevention (CDC). The purpose of the grant is to reduce risk factors responsible for the leading causes of death and disability by creating healthier communities. To learn more about the Iowa Community Transformation Grant, please visit www.idph.state.ia.us/ctg.

Sign up for the Live Healthy Iowa 10 Week Challenge today. Visit www.livehealthyiowa.org.

Contact Information: Shaela Meister at (515) 281-4302


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